How OPEL, Event Optimization and Colada are taking event logistics to the next level

When a partnership lasts for a decade, it is not without reason. We have been working successfully with OPEL and the Event Optimization agency for over 15 years – from driving events and press conferences to dynamic market launches. Now a new chapter is being added: The use of colada.assets to provide media for journalists.

Media documents – digital, centralized, simple

What used to be solved with USB sticks, e-mail distributors or file hosts is now a smart, integrated part of the event platform: with colada.assets, accredited media representatives receive their press documents, images and videos directly via the same platform they use to register for the event and check in on site.

This means:

• A central access point for all event information and materials
• Easy management & updates by the Event Optimization team
• Rights-based access for different target groups (press, partners, internal)
• Branding in OPEL design for consistent brand communication

Less effort, more control

For the Event Optimization team, this means fewer tools, fewer interfaces – and event logistics that can finally be fully controlled via one platform. From invitations to participant management and media distribution: everything runs via colada.

OPEL thinks event holistically – we provide the platform for it

With the integration of colada.assets, OPEL once again demonstrates how modern event communication works: media-appropriate, efficient, brand-compliant. For journalists, access to relevant content is easier than ever – and for event teams, there is more scope for what really matters: creating powerful experiences.

A look into the future

The integration of colada.assets is just the next step in a partnership that shows how digital tools improve real-world processes. We look forward to many more joint projects – efficient, well thought-out and simply done!