Switzerland Global Enterprise (S-GE) is the official organization for the promotion of exports and Switzerland as a business location. It offers companies comprehensive services, including consulting, market analysis and networking, to help them open up international markets and optimize their export strategies.

By using colada, event management could be closely integrated with the CRM system and its processes, which is a great advantage for internal users. All relevant data can be viewed in the CRM – including event registrations.

CRM/Events integration via MS Dynamics

The use of colada at S-GE is exemplary in that it demonstrates the interaction between a leading CRM system (MS Dynamics) and colada.

Events are created in CRM and automatically synchronized in colada. The same applies to guests and their status, such as Invited, Registered, Deregistered and Participated.

Event Manager Yves Senn: “We were looking for a modern event management platform that could be seamlessly integrated into our CRM landscape. Found it: colada.”