Sewing classes are an important part of BERNINA’s product and service strategy. The company is constantly adding to its classes offered by the tuition centre at its HQ in Steckborn. For this purpose, the centre has been transformed into a “sewing experience centre”. This makes the management of (potential) customers and visitors more demanding.
BERNINA asked the colada.team to digitalise its management processes and make them more professional. It wanted them to create adequate class descriptions, communication, registration, participation and follow-up services including invoicing.
In addition, participants, who come to Steckborn from all over the world, were to receive a perfectly customised application.