Planning and realising an event not only requires a lot of hard work but also a lot of attention to constantly changing details. Today, it doesn’t matter whether the event is virtual or live – it is important to develop relevant content and wrap it in an interesting and emotional package. Once this has been done, implementing the event consists of long ‘to-do’ lists, deadlines and costs for production and logistics.

As a “jack of all trades”, the event manager must be in control of event planning in all its complexity at all times. Among other things, the team deals with budgets, logistics, guest management, communication and marketing or data management. Complex areas that are designed under time pressure and are finally judged by internal and external guests.

Planners in companies, agencies and associations often work in small, highly specialised teams without great buffers for their resources. To cushion peak workloads, freelancers or interns are often engaged – or expensive agencies, which often see themselves more as creative partners than as support for the core tasks of event management.