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July 7, 2025

E-mail communication

The importance of e-mail communication at events

Emails are still one of the most important means of communication in event management. Despite the increasing importance of messengers such as Slack or Teams, as well as social media platforms, email remains the preferred channel for personal communication with guests. However, the requirements for successful email communication have changed significantly:

  • Emails must be responsive in order to be displayed perfectly on smartphones.
  • Deliverability must be guaranteed.
  • Personalization is essential for content to be relevant and appealing.

The challenge: complexity and individualization

Event planners are faced with the challenge of finding a solution that is not only powerful, but also easy to use. Complex workflows and different requirements per event or campaign require a tool that offers both flexibility and automation.

This is where colada comes into play!

colada – The optimal solution for event planners

With colada.mails, colada offers a powerful email tool that has been specially developed for use in event management. It combines intuitive usability with professional functions so that even users without in-depth IT knowledge can implement personalized and automated email campaigns.

The advantages of colada.mails:

  • CD-compliant e-mail communication: compliance with the corporate design for newsletters and invitations.
  • Modern e-mail design: A convenient editor makes it easy to create responsive e-mails.
  • Automated workflows: Transaction-based communication ensures efficient processes.
  • Personalization: All data stored in colada can be used for dynamic content and tailored communication.
  • Target group segmentation: Optimal interaction with colada data management for targeted addressing of specific guest groups.
  • User group-specific templates: Country-specific or team-specific templates are available.
  • Optimized deliverability: Sending via the customer’s web server ensures that e-mails arrive reliably.

Conclusion: Why colada is the best choice

Event planners need a solution that is not only powerful but also easy to use. colada.mails enables the seamless implementation of personalized email campaigns, takes complex workflows into account and ensures a high success rate of communication. With full integration into the colada ecosystem, it is the ideal choice for professional and efficient event communication.