The bridge between standard emails and individual communication

Sending personalized emails is a challenge, especially for events with many participants. Different bookings, preferences and characteristics of the guests make it necessary for each recipient to receive exactly the information that is relevant to them. This is exactly where colada’s placeholder concept comes into play.

1. the idea behind placeholders

The placeholder concept works in a similar way to a mail merge. You first create an email template as a basic structure. This template contains general texts, but placeholders at certain points, which are later filled with individual data.

2. the data source: colada as an information store

All information about a person, their registration and specific settings are stored in colada. This data serves as the basis for filling the placeholders in the emails with the correct values. This includes, for example, name, ticket category or personal booking details.

3. the linking of template and data

In order to personalize an e-mail, the placeholders must be linked to the data from colada. When sending, the system automatically replaces the placeholders with the appropriate values from the database.

4. automation for greater efficiency

Thanks to this method, hundreds or even thousands of emails can be generated automatically without having to manually customize each message. This means that the dispatch is controlled centrally, but still remains individual and targeted.

5. avoidance of errors

As the information comes directly from the database, the susceptibility to errors is significantly reduced. Incorrectly assigned names or booking details are avoided as the data is inserted dynamically.

6. flexibility for changes

If there are changes at short notice – such as event details or postponements – the central template can be adapted. All future emails will then automatically use the updated data.

7. consistency in communication

By using placeholders, the tone of voice and structure of all emails sent remains consistent. At the same time, each recipient receives exactly the information that is intended for them.

8. better traceability

As the personalized content comes from a single data source, it is easy to track the dispatch processes. It is always clear which information has been sent to which recipients.

9. time savings and scalability

Manual adjustments for each individual recipient are no longer necessary. Instead, a personalized email campaign can be implemented for a large number of subscribers in a short time.

10. improvement of the user experience

Individually addressed emails come across as more professional and appealing to recipients. Instead of a generic message, each guest receives personalized content, which increases participant satisfaction.

Conclusion

colada’s placeholder concept makes it possible to control the entire e-mail dispatch centrally and at the same time ensure an individual approach. The combination of standardized templates and dynamically inserted content from the database creates an efficient, error-free and scalable solution for event communication. This not only leads to a professional presentation, but also to a considerable reduction in the workload of the organizers.