With colada.guests, colada offers a smart tool that can be used to plan, book and carry out vehicle test drives and test drives. All seamlessly integrated into the versatile colada ecosystem.

Whether for major automotive events, dealer campaigns or roadshows: colada offers a flexible, brand-compliant and efficient solution for the complete organization of test drives – from appointment booking to digital check-in and contract conclusion.

Among other things, colada is currently being used at the EV Experience at Auto Zürich 2025, where over 45 vehicles can be booked in 30-minute slots over 4 days.

Advantages for event planners

For event planners, colada.guests is the control center for smooth test drive experiences. All processes, from vehicle management to participant communication, run via a central platform.

Clear advantages:

• Simple administration: vehicles, drivers, slots and capacities can be managed intuitively.
• Automated processes: Booking confirmations, reminders and check-in processes run automatically.
• Flexibility: Whether 5 or 50 vehicles – colada adapts to the size of the event.
• Live overview: real-time monitoring of bookings, vehicle status and participants.
• Integration into the event design: The system appears in the look and feel of the event or brand.

Advantage for clients (e.g. car manufacturers/dealers)

For clients, the brand experience is paramount. colada ensures that test drives are not only organized, but also staged – as a professional customer experience that generates leads and creates trust.

The advantages:

• Brand-compliant implementation: complete branding in your own design.
• Lead generation: recording and evaluation of participant data for targeted follow-up.
• Data security & GDPR compliance: Secure management of sensitive customer data.
• Digital contract processing: legally secure signature directly at check-in.
• Analytics & reporting: evaluations of journeys, vehicle use and customer satisfaction.

Core functions

• Online booking system: Dynamic management of vehicles, time slots and capacities.
• Vehicle management: availability and deployment planning in real time.
• Communication: Automated e-mails and notifications to participants and team.
• Check-in & digital contracts: Optional paperless process with digital signature on site.
• Custom branding: surface in the corporate design of the customer or event.
• Modular extensions: Can be combined with all colada functions (e.g. CRM, event registration, leads, surveys).

Advantages for all stakeholders

By combining flexibility, automation and design integration, colada.guests creates seamless interaction between all parties involved, without any media disruptions.

Event planner: A system for planning, implementation and evaluation.

Client: Professional customer experience in own branding with maximum data transparency.

Participants: Simple, mobile booking and fast, digital check-in on site.

Team & personnel: Clear workflows, automatic communication and clear distribution of tasks.

The ultimate tool for modern vehicle experiences

The test drive feature makes colada the ultimate tool for modern vehicle experiences. Whether at major events, in showrooms or at roadshows, colada ensures efficient processes and impressive customer experiences. This means less effort, more control, enthusiastic participants and an impressive brand image. All in a system that grows with your requirements.