New workflows & automations in colada.events expand the possibilities of guest management with intelligent, rule-based processes. Documents, tickets or other dynamic content can be created, updated and sent automatically – without any manual intermediate steps. This simplifies recurring tasks and gives planners valuable time for the essentials: the guest experience.

Use case: How does it benefit the user?

Event planners often have to coordinate hundreds of guest movements – from registration and ticket dispatch to individual confirmations or updates. With the new workflows & automations, these processes can be fully automated.

For example, a personalized ticket can be automatically generated and sent with every new booking. Or if a guest profile changes, the associated document (e.g. invitation or confirmation) is updated immediately.

The result:

• Less manual work and sources of error
• Consistent, brand-compliant communication
• Faster response to changes in the guest process

This makes the entire guest experience more professional and efficient.

What are the benefits for the client?

For clients – such as event organizers, agencies or brands – automation with colada.events means a clear increase in process reliability and quality.

• Guests receive consistent information in real time.
• Documents are always up-to-date, which reduces confusion and support costs.
• Automation reduces operating costs and resources can be invested in high-quality content or brand activation.

The result is a smooth, digitally supported guest process – a clear competitive advantage for any event.

Core functions

The new workflows & automations are based on flexible trigger rules that initiate actions such as creating or sending content.

Possible triggers:

• Guest Attribute Changed: When a guest attribute is changed
• Guest Modified: If a guest profile has been edited
• Guest Booking Created: When a booking has been created
• Guest Booking Updated: When a booking has been updated
• Guest Registration Created: When a registration is completed

Automated actions:

• Creation of tickets, documents or calendar invitations (ICS)
• Direct dispatch by e-mail or other channels
• Flexible adaptation to individual event workflows

All templates can be created, updated and sent based on rules – automatically or manually, as required.

Overall benefits for all stakeholders

With the workflows & automations, colada.events takes guest management to a new level of efficiency. Individually definable triggers and actions enable a fully automated flow of information – from registration to confirmation. The result is a system that benefits planners, clients and guests alike.