{"id":3770,"date":"2025-01-27T08:09:17","date_gmt":"2025-01-27T08:09:17","guid":{"rendered":"https:\/\/colada.info\/onsite\/leader-capture-at-events\/"},"modified":"2025-12-01T07:44:44","modified_gmt":"2025-12-01T07:44:44","slug":"leader-capture-at-events","status":"publish","type":"onsite","link":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/","title":{"rendered":"Leader capture at events"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Lead management at events: an integral part of successful business relationships<\/h2>\n\n<p>Effective lead management at events involves the structured capture, qualification, follow-up and further processing of interested parties (leads). The aim is to collect valuable contacts, analyze the interests of potential customers and use this information in a targeted manner to build long-term business relationships. <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">The importance of lead management at events<\/h3>\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Collection of leads:<\/strong> Participant data is collected via various channels such as registrations, interactions at trade fair stands, digital tools (apps, QR codes) or personal networks.<\/li>\n\n\n\n<li><strong>Qualification of leads:<\/strong> Relevant prospects are identified and categorized according to their individual needs and interests to enable targeted follow-up.<\/li>\n\n\n\n<li><strong>Follow-up:<\/strong> A timely and personalized approach ensures that the collected leads are processed effectively.<\/li>\n\n\n\n<li><strong>Business initiation:<\/strong> The aim is to convert leads into long-term customer relationships through customized communication and offers.<\/li>\n<\/ol>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Efficient lead management with colada.leads<\/h3>\n\n<p>The <strong>colada.leads<\/strong> application was developed to seamlessly integrate the process of capturing and qualifying leads into the workflow of an event. Using QR codes attached to guest tickets or badges, leads can be identified quickly and easily. Even without QR codes, the application remains user-friendly and efficient &#8211; ideal for events of any size.  <\/p>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Advantages of the solution:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li><strong>Uncomplicated use:<\/strong> The application is intuitive and does not require extensive training.<\/li>\n\n\n\n<li><strong>Flexibility:<\/strong> It is suitable for both small and large events.<\/li>\n\n\n\n<li><strong>Efficiency:<\/strong> Each exhibitor receives personalized access to capture and process leads in real time.<\/li>\n<\/ul>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">How colada.leads works<\/h2>\n\n<h3 class=\"wp-block-heading\">Recording of leads by exhibitors:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>After scanning a guest&#8217;s QR code, a form opens automatically in which the visitor&#8217;s interests and wishes can be recorded.<\/li>\n\n\n\n<li>Leads that have already been scanned are saved in a clearly arranged list and can be processed directly on site.<\/li>\n\n\n\n<li>Leads can also be added manually without a QR code.<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"908\" height=\"510\" src=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png\" alt=\"\" class=\"wp-image-2921\" srcset=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png 908w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1-300x169.png 300w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1-768x431.png 768w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1-18x10.png 18w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Creation of lead forms<\/h2>\n\n<p>Lead forms can be created individually for each event.<\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"908\" height=\"268\" src=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L2.png\" alt=\"\" class=\"wp-image-2922\" srcset=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L2.png 908w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L2-300x89.png 300w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L2-768x227.png 768w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L2-18x5.png 18w\" sizes=\"(max-width: 908px) 100vw, 908px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Create and manage exhibitors:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>The admin can add exhibitors flexibly and in real time, even while the event is running.<\/li>\n\n\n\n<li>Lead scanners can be sent directly from the back office to exhibitors, which makes handling particularly flexible. Additional scanners can be created and made available at short notice if required. <\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"828\" height=\"244\" src=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L3.png\" alt=\"\" class=\"wp-image-2923\" srcset=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L3.png 828w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L3-300x88.png 300w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L3-768x226.png 768w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L3-18x5.png 18w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/figure>\n\n<ul class=\"wp-block-list\">\n<li>Settings of an exhibitor with QR code<\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"490\" src=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L4.png\" alt=\"\" class=\"wp-image-2924\" srcset=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L4.png 702w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L4-300x209.png 300w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L4-18x12.png 18w\" sizes=\"(max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Manage the leads:<\/h3>\n\n<ul class=\"wp-block-list\">\n<li>All recorded leads can be viewed both via the web app and the backend.<\/li>\n\n\n\n<li>Before exporting to a CRM system, the data can be checked and, if necessary, corrected to ensure the highest data quality.  <\/li>\n<\/ul>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"240\" src=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L5.png\" alt=\"\" class=\"wp-image-2925\" srcset=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L5.png 816w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L5-300x88.png 300w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L5-768x226.png 768w, https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L5-18x5.png 18w\" sizes=\"(max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Conclusion:<\/h2>\n\n<p><strong>colada.leads<\/strong> offers an innovative and practical solution for lead management at events. With its user-friendliness, flexibility and efficiency, the application is a valuable tool for organizers, exhibitors and event planners to exploit the full potential of an event. <\/p>\n\n<p><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"tags":[146],"onsite-category":[115],"class_list":["post-3770","onsite","type-onsite","status-publish","hentry","tag-leads","onsite-category-lead-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leader capture at events - colada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leader capture at events - colada\" \/>\n<meta property=\"og:description\" content=\"Lead management at events: an integral part of successful business relationships Effective lead management at events involves the structured capture, qualification, follow-up and further processing of interested parties (leads). The aim is to collect valuable contacts, analyze the interests of potential customers and use this information in a targeted manner to build long-term business relationships. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/\" \/>\n<meta property=\"og:site_name\" content=\"colada\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-01T07:44:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"908\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/\",\"url\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/\",\"name\":\"Leader capture at events - colada\",\"isPartOf\":{\"@id\":\"https:\/\/colada.info\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png\",\"datePublished\":\"2025-01-27T08:09:17+00:00\",\"dateModified\":\"2025-12-01T07:44:44+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#primaryimage\",\"url\":\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png\",\"contentUrl\":\"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/colada.info\/en\/home-new\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lead management\",\"item\":\"https:\/\/colada.info\/en\/onsite-category\/lead-management\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Leader capture at events\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/colada.info\/en\/#website\",\"url\":\"https:\/\/colada.info\/en\/\",\"name\":\"colada\",\"description\":\"Event and marketing platform\",\"publisher\":{\"@id\":\"https:\/\/colada.info\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/colada.info\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/colada.info\/en\/#organization\",\"name\":\"colada\",\"url\":\"https:\/\/colada.info\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/colada.info\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/colada.info\/wp-content\/uploads\/2024\/08\/colada-long-logo.svg\",\"contentUrl\":\"https:\/\/colada.info\/wp-content\/uploads\/2024\/08\/colada-long-logo.svg\",\"width\":92,\"height\":24,\"caption\":\"colada\"},\"image\":{\"@id\":\"https:\/\/colada.info\/en\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Leader capture at events - colada","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/","og_locale":"en_US","og_type":"article","og_title":"Leader capture at events - colada","og_description":"Lead management at events: an integral part of successful business relationships Effective lead management at events involves the structured capture, qualification, follow-up and further processing of interested parties (leads). The aim is to collect valuable contacts, analyze the interests of potential customers and use this information in a targeted manner to build long-term business relationships. [&hellip;]","og_url":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/","og_site_name":"colada","article_modified_time":"2025-12-01T07:44:44+00:00","og_image":[{"width":908,"height":510,"url":"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/","url":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/","name":"Leader capture at events - colada","isPartOf":{"@id":"https:\/\/colada.info\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#primaryimage"},"image":{"@id":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#primaryimage"},"thumbnailUrl":"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png","datePublished":"2025-01-27T08:09:17+00:00","dateModified":"2025-12-01T07:44:44+00:00","breadcrumb":{"@id":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#primaryimage","url":"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png","contentUrl":"https:\/\/colada.info\/wp-content\/uploads\/2025\/01\/L1.png"},{"@type":"BreadcrumbList","@id":"https:\/\/colada.info\/en\/onsite\/leader-capture-at-events\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/colada.info\/en\/home-new\/"},{"@type":"ListItem","position":2,"name":"Lead management","item":"https:\/\/colada.info\/en\/onsite-category\/lead-management\/"},{"@type":"ListItem","position":3,"name":"Leader capture at events"}]},{"@type":"WebSite","@id":"https:\/\/colada.info\/en\/#website","url":"https:\/\/colada.info\/en\/","name":"colada","description":"Event and marketing platform","publisher":{"@id":"https:\/\/colada.info\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/colada.info\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/colada.info\/en\/#organization","name":"colada","url":"https:\/\/colada.info\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/colada.info\/en\/#\/schema\/logo\/image\/","url":"https:\/\/colada.info\/wp-content\/uploads\/2024\/08\/colada-long-logo.svg","contentUrl":"https:\/\/colada.info\/wp-content\/uploads\/2024\/08\/colada-long-logo.svg","width":92,"height":24,"caption":"colada"},"image":{"@id":"https:\/\/colada.info\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/colada.info\/en\/wp-json\/wp\/v2\/onsite\/3770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/colada.info\/en\/wp-json\/wp\/v2\/onsite"}],"about":[{"href":"https:\/\/colada.info\/en\/wp-json\/wp\/v2\/types\/onsite"}],"wp:attachment":[{"href":"https:\/\/colada.info\/en\/wp-json\/wp\/v2\/media?parent=3770"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/colada.info\/en\/wp-json\/wp\/v2\/tags?post=3770"},{"taxonomy":"onsite-category","embeddable":true,"href":"https:\/\/colada.info\/en\/wp-json\/wp\/v2\/onsite-category?post=3770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}