In the event industry, the budget is the foundation on which dreams are built. But while creative planning is inspiring, financial controlling often ends up in a confusing jungle of spreadsheets, handwritten notes and error-prone formulas. <\/p>\n\n
Many marketing departments still use Excel for target\/actual comparisons<\/strong>. This seems “simple” at first, but on closer inspection it is the biggest efficiency brake in everyday project work. <\/p>\n\n A target\/actual comparison sounds simple in theory: budgeted costs vs. actual costs. In the practice of event planning, however, Excel fails due to the complexity of document management<\/strong>: <\/p>\n\n colada<\/strong> was developed to close precisely these structural gaps. It is not a spreadsheet program, but a dedicated financial management tool for events<\/strong>. <\/p>\n\n With colada you solve the allocation problem elegantly. External invoices are recorded centrally and can be distributed via drag-and-drop or targeted assignment. <\/p>\n\n The biggest mistake in event controlling is to only work with existing invoices. Then it is usually too late to make corrections. In colada, you can “allocate”<\/strong> expenses. This means that as soon as you place an order, you reserve this amount in the budget – even if the invoice won’t arrive for another three months. <\/p>\n\n Who are your top partners? In Excel, it is a feat of strength to find out how much turnover you made in total last year with a particular technology service provider across five different events. colada offers you this analysis at the touch of a button. This strengthens your position in purchasing negotiations<\/strong> and helps with the strategic selection of your partners. <\/p>\n\n Event planners and accountants often speak different languages. colada bridges the gap. Every expense can be booked directly to your company’s internal cost centers<\/strong>. <\/p>\n\nThe core problem: reality is not “line-based”<\/h2>\n\n
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Why colada is the “game changer” for your controlling<\/h2>\n\n
1. intelligent invoice allocation & splitting<\/h4>\n\n
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2 “Reserved Budget”: Acting instead of reacting<\/h4>\n\n
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3. service provider management as a strategy tool<\/h4>\n\n
4. accounting precision: cost centers & exports<\/h4>\n\n
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