{"id":3698,"date":"2024-11-25T10:48:44","date_gmt":"2024-11-25T10:48:44","guid":{"rendered":"https:\/\/colada.info\/15-years-of-partnership-a-new-step-opel-uses-colada-assets-for-media-provision\/"},"modified":"2025-07-07T09:30:27","modified_gmt":"2025-07-07T09:30:27","slug":"15-years-of-partnership-a-new-step-opel-uses-colada-assets-for-media-provision","status":"publish","type":"post","link":"https:\/\/colada.info\/en\/15-years-of-partnership-a-new-step-opel-uses-colada-assets-for-media-provision\/","title":{"rendered":"15 years of partnership, a new step: OPEL uses colada.assets for media provision"},"content":{"rendered":"\n<p><strong>How OPEL, Event Optimization and Colada are taking event logistics to the next level<\/strong><\/p>\n\n<p>When a partnership lasts for a decade, it is not without reason. We have been working successfully with OPEL and the <em>Event Optimization<\/em> agency for over 15 years &#8211; from driving events and press conferences to dynamic market launches. Now a new chapter is being added: The use of <strong>colada.assets<\/strong> to provide media for journalists.<\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Media documents &#8211; digital, centralized, simple<\/h3>\n\n<p>What used to be solved with USB sticks, e-mail distributors or file hosts is now a smart, integrated part of the event platform: with <strong>colada.assets<\/strong>, accredited media representatives receive their press documents, images and videos directly via the same platform they use to register for the event and check in on site.<\/p>\n\n<p><strong>This means:<\/strong><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>A central access point<\/strong> for all event information and materials<\/li>\n\n\n\n<li><strong>Easy management &amp; updates<\/strong> by the Event Optimization team<\/li>\n\n\n\n<li><strong>Rights-based access<\/strong> for different target groups (press, partners, internal)<\/li>\n\n\n\n<li><strong>Branding in OPEL design<\/strong> for consistent brand communication<\/li>\n<\/ul>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"262\" src=\"https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-1024x262.jpg\" alt=\"\" class=\"wp-image-3143\" srcset=\"https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-1024x262.jpg 1024w, https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-300x77.jpg 300w, https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-768x197.jpg 768w, https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-1536x393.jpg 1536w, https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-2048x525.jpg 2048w, https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-18x5.jpg 18w, https:\/\/colada.info\/wp-content\/uploads\/2024\/11\/image-scaled.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Less effort, more control<\/h3>\n\n<p>For the <em>Event Optimization<\/em> team, this means fewer tools, fewer interfaces &#8211; and event logistics that can finally be fully controlled via <strong>one platform<\/strong>. From invitations to participant management and media distribution: <strong>everything runs via colada<\/strong>.<\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">OPEL thinks event holistically &#8211; we provide the platform for it<\/h3>\n\n<p>With the integration of <strong>colada.assets<\/strong>, OPEL once again demonstrates how modern event communication works: <strong>media-appropriate<\/strong>, <strong>efficient<\/strong>, <strong>brand-compliant<\/strong>. For journalists, access to relevant content is easier than ever &#8211; and for event teams, there is more scope for what really matters: creating powerful experiences.<\/p>\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>A look into the future<\/strong><\/h3>\n\n<p>The integration of <strong>colada.assets<\/strong> is just the next step in a partnership that shows how digital tools improve real-world processes. We look forward to many more joint projects &#8211; efficient, well thought-out and simply done!<\/p>\n\n<p><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How OPEL, Event Optimization and Colada are taking event logistics to the next level When a partnership lasts for a decade, it is not without reason. We have been working successfully with OPEL and the Event Optimization agency for over 15 years &#8211; from driving events and press conferences to dynamic market launches. Now a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-3698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>15 years of partnership, a new step: OPEL uses colada.assets for media provision - colada<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/colada.info\/en\/15-years-of-partnership-a-new-step-opel-uses-colada-assets-for-media-provision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 years of partnership, a new step: OPEL uses colada.assets for media provision - colada\" \/>\n<meta property=\"og:description\" content=\"How OPEL, Event Optimization and Colada are taking event logistics to the next level When a partnership lasts for a decade, it is not without reason. 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