In the world of event management, numerous stakeholders come together whose efficient cooperation is crucial to the success of a project. Whether employees from different departments, sponsors or external partners – all these players play their roles and contribute to ensuring that events run smoothly. But how can these diverse requirements and responsibilities be managed effectively? The answer lies in a clearly defined organizational structure (OST), as integrated in the colada event management platform.

The challenge: more than just a rights system

Of course, third-party access to applications can be regulated in the traditional way via a rights system. However, this is often not enough in event marketing. It is not just about managing rights, but also about the targeted allocation of resources, the definition of workflows and the organization of sensitive data. This is precisely where colada’s organizational structure comes in. It was originally developed for the complex requirements of the sports hospitality sector and is now a central component of the platform – although it is not a must for use.

What makes the organizational structure at colada special?

The organizational structure in colada is based on a flexible tree structure that can be individually adapted to the needs of a company. Whether regional subdivisions, specific departments or function-oriented teams – the structure can be seamlessly mapped to the existing organization.

The decisive advantage: all central elements such as rights, resources, workflows, reports and data access are controlled via this structure. This means that users (referred to as “brokers” in colada) can only see and edit the data, resources and areas that have been assigned to them.

This has far-reaching advantages in practice:

Data security: Guest data remains shielded within the assigned OST unit. Other areas have no access to sensitive information.

Efficiency: Brokers can concentrate on their specific tasks and resources without being distracted by irrelevant information.

Flexibility: Guests only see and book the events that have been approved for them. This makes the user experience simpler and more targeted.

More structure – less complexity

Another advantage of the organizational structure is that it makes it possible to divide complex projects into smaller, manageable units. This creates a system that works with a large, central database on the one hand, but only provides the relevant information and tools on the other. This approach ensures that collaboration remains efficient, even when several stakeholders are involved.

colada also works without OST

However, it is important to note that the use of the organizational structure is not a must. colada is designed so that events can also be successfully implemented without a predefined organizational structure. The OST is an extension for projects that require complex stakeholder management. For smaller or less complex events, the platform offers all the necessary functions even without this additional level.

Conclusion: Organizational structures as a lever for success

The organizational structure in colada offers companies the opportunity to professionalize their event planning and make complex projects more efficient. It creates clear responsibilities, ensures data security and supports a smooth workflow. Nevertheless, the platform remains flexible and adaptable – and can also be used without this structure. This makes colada an ideal solution for any type of event, regardless of size and complexity.