Lead management at events: an integral part of successful business relationships
Effective lead management at events involves the structured capture, qualification, follow-up and further processing of interested parties (leads). The aim is to collect valuable contacts, analyze the interests of potential customers and use this information in a targeted manner to build long-term business relationships.
The importance of lead management at events
- Collection of leads: Participant data is collected via various channels such as registrations, interactions at trade fair stands, digital tools (apps, QR codes) or personal networks.
- Qualification of leads: Relevant prospects are identified and categorized according to their individual needs and interests to enable targeted follow-up.
- Follow-up: A timely and personalized approach ensures that the collected leads are processed effectively.
- Business initiation: The aim is to convert leads into long-term customer relationships through customized communication and offers.
Efficient lead management with colada.leads
The colada.leads application was developed to seamlessly integrate the process of capturing and qualifying leads into the workflow of an event. Using QR codes attached to guest tickets or badges, leads can be identified quickly and easily. Even without QR codes, the application remains user-friendly and efficient – ideal for events of any size.
Advantages of the solution:
- Uncomplicated use: The application is intuitive and does not require extensive training.
- Flexibility: It is suitable for both small and large events.
- Efficiency: Each exhibitor receives personalized access to capture and process leads in real time.
How colada.leads works
Recording of leads by exhibitors:
- After scanning a guest’s QR code, a form opens automatically in which the visitor’s interests and wishes can be recorded.
- Leads that have already been scanned are saved in a clearly arranged list and can be processed directly on site.
- Leads can also be added manually without a QR code.
Creation of lead forms
Lead forms can be created individually for each event.
Create and manage exhibitors:
- The admin can add exhibitors flexibly and in real time, even while the event is running.
- Lead scanners can be sent directly from the back office to exhibitors, which makes handling particularly flexible. Additional scanners can be created and made available at short notice if required.
- Settings of an exhibitor with QR code
Manage the leads:
- All recorded leads can be viewed both via the web app and the backend.
- Before exporting to a CRM system, the data can be checked and, if necessary, corrected to ensure the highest data quality.
Conclusion:
colada.leads offers an innovative and practical solution for lead management at events. With its user-friendliness, flexibility and efficiency, the application is a valuable tool for organizers, exhibitors and event planners to exploit the full potential of an event.