In today’s business world, effective customer relationship management (CRM) is crucial for companies to effectively manage customer relationships, optimize sales processes and promote long-term growth. colada has decided to integrate its own CRM into its software instead of relying on external solutions – even though these can be connected at any time.

Tailor-made solution for specific requirements

Many companies rely on standard CRM solutions such as Salesforce, HubSpot or Pipedrive. Although these offer comprehensive functions, they are often not optimally tailored to the individual processes of an industry.

colada, on the other hand, understands the specific requirements of its customers and has developed a sales tool that is seamlessly integrated into the existing system landscape. This allows companies to:

• Link sales processes directly with other modules such as event planning and project management
• Avoid duplicate data entry and use a central data source
• Enjoy more intuitive user guidance as the system is adapted to existing workflows

Reducing complexity and improving usability

One of the main problems with many standalone CRMs is their complexity. Many companies only use a fraction of the functions, while other features are unnecessarily complicated.

colada has designed its CRM in such a way that it is geared towards the actual needs of users:

• Simplified user interface: No superfluous menus or functions that hinder the workflow
• Quick access to relevant data: Customer history, sales opportunities and communication histories are immediately available
• Short training period: employees can use the system intuitively without long training sessions

Deeper integration with other company processes

External CRM solutions often have to be laboriously synchronized with other company systems, which leads to data inconsistencies and inefficient workflows. The colada CRM, on the other hand, is directly integrated into the entire ecosystem. It provides an automatic link to invoices and offers, direct synchronization with the email system for seamless communication and a connection to marketing automation to target customers.

Cost savings thanks to a standardized platform

Many companies have to pay additional license fees for an external CRM, which can be considerable depending on the provider. colada users benefit from the fact that the CRM is already included in the platform. This results in lower license costs, no additional costs for interface development and a reduction in IT administration work.

Data protection and data security

Compliance with the GDPR is essential for companies. With external CRM providers, there is often a risk that sensitive customer data is stored on servers outside the EU. With colada’s own CRM, users benefit from full control over their data, no transfer to third-party providers, hosting in certified data centers with the highest security standards and compliance with all data protection guidelines without additional compliance challenges.

Flexibility and scalability

While external CRMs are often only partially customizable, colada CRM offers the advantage that it can be flexibly adapted to the company’s processes. Companies can benefit from modular expandability by only using the functions they really need. Workflows can be designed according to the specific sales processes and the system is scalable so that it can easily keep pace with the growth of the company – from small teams to large organizations.

Conclusion: seamless, user-friendly & cost-efficient = colada CRM

colada deliberately opted for its own CRM in order to create a seamless, user-friendly and cost-effective solution that is perfectly integrated into the existing ecosystem. Companies benefit from a customized platform that optimizes sales processes, ensures data security and reduces operating costs at the same time.

While many companies struggle with standard solutions, colada offers a CRM solution that is truly tailored to the needs of modern businesses.