Sport-Hospitality stands for unforgettable moments at the world’s biggest sporting events. Whether you want to share in the excitement of football matches or thrilling tennis duels – these special experience packages offer far more than just a ticket. They combine the best access to top events with a supporting program of high-quality catering, entertainment and first-class service.

What makes Sport-Hospitality so special is the perfect blend of excitement, comfort and atmosphere. This is where encounters and memories are created that last long after the final whistle.

Challenges during implementation

Companies face complex challenges when implementing such experiences. These include:

• Coordination: Maintaining an overview of various organizational aspects and seamlessly linking all processes.
• Ticket distribution: To ensure a fair and transparent distribution of tickets.
• Quality of experience: Offering guests a professional organization that is part of the unique overall experience.

The digital solution for sports hospitality

colada is the first seamlessly integrated platform that combines service and technology in the sports hospitality industry. It offers a comprehensive solution for all requirements:

• Ticket management: Intuitive distribution of tickets across organizational units, with clearly defined request and approval processes.

• Individual ticket portals: Presentation of activations such as tournaments, championships or entire sports seasons – designed in the customer’s or event’s design.

• Guest management: Organizational units manage guests individually, which means that support is more personal and closer to the actual event participants.

• Efficient ticketing: Allocation, processing and provision of real tickets, provided by organizers or stadiums.

• Travel management & accommodation: Integration with partners for travel and accommodation management – all guest data is recorded and processed centrally.

• On-site management: logistics of on-site transportation and transfers, including real-time tracking of hosts and drivers.

• Digitalized guest portals: Personalized tickets, digital travel plans and hospitality data – all available on mobile devices and in real time.

With colada, sports hospitality is not only efficient, but also a first-class experience for companies and guests alike.

Ticket management: the art of organizing large ticket contingents

With sponsorship projects, such as large events or entire championships, companies are often faced with the challenge of managing large ticket contingents. These tickets not only have to be organized, but also distributed to internal teams and customers according to a clear distribution key. Managing thousands of tickets and coordinating dozens of departments that need tickets for different events quickly becomes a complex logistical and communication task.

This is where our ticket management comes into play: with the help of colada, the entire process is structured and efficient. The goal is clear: a simple and transparent organization of tickets so that authorized stakeholders can request and then distribute them to guests.

The process begins with two central preparations:

• Definition of a distribution key: This determines which teams, departments or countries can have access to certain ticket quotas.

• Creation of the relevant events: For which events or matches should tickets be provided? Which categories and packages are available and who should have access to them?

One crucial point: not all events should be visible to every stakeholder – these restrictions must be clearly defined from the outset.

As soon as this basic data is stored in colada, authorized persons, so-called brokers, can request the available tickets. This process forms the basis for all further steps in ticket allocation and ensures a clear structure for the entire project.

A dynamic process over the course of the project

However, ticket management is not a one-off process, but an ongoing process that must be monitored throughout the entire project period. The continuous adjustment and distribution of quotas guarantees a flexible and targeted allocation that is fair to all parties involved.

With professional ticket management, an organizational mammoth task becomes a structured and efficient solution – a key factor in the success of large sponsorship projects.

Intuitive ticket shopping with colada.torneo

The distribution of thousands of tickets across countless individual events can quickly become confusing and make planning difficult.

But a smart solution can help: colada.torneo – an innovative store system that takes ticket management to the next level.

A store like no other

The idea behind colada.torneo is as simple as it is ingenious: a user-friendly store system that clearly displays offers and is supplemented by intelligent search and filter functions. Users can search for match dates, venues, fixtures or other relevant criteria and directly request suitable tickets. These orders can be viewed at any time and can be easily processed if necessary.

Despite the large number of events, navigation remains simple and clearly structured – a must for events that extend over several months or even a year.

Easy handling for everyone involved

Behind the scenes, the software offers equally impressive possibilities. In the back office, organizers or ticket brokers can independently create programs, store teams and define rounds and matches. This data is seamlessly linked with the ticket request function and later with guest management. This creates end-to-end integration that makes the entire process – from request to distribution – efficient and transparent.

A modern tool for event organization

With colada.torneo, booking tickets is as easy as online shopping. What used to require tedious manual coordination is now replaced by an intuitive system that saves time and keeps things organized at the same time. For companies that regularly have to manage large ticket contingents, this is an indispensable tool that revolutionizes the entire event organization.

Guest management: a seamless workflow from invitation to ticket dispatch

Once the ticket quotas have been released, the next crucial step in event management begins: inviting and managing guests. With colada, orderers can control this process directly via the integrated guest management system – conveniently, efficiently and centrally.

One platform for all tasks

As usual, access is via the central portal. Here, customers have the option of inviting guests specifically for the appropriate matches and packages – based on the previously allocated contingents. All relevant communication processes, such as invitations, confirmations and ticket dispatch, are covered by the platform. All the necessary emails are already prepared and ready for direct use.

The advantages of direct integration

Integrated guest management offers numerous advantages:

1. Targeted invitations: Guests can be invited directly in the context of the right match and the right ticket packages – based on the existing contingents.
2. Automated communication: Standardized e-mails for invitations, confirmations and ticket dispatch are already stored, which saves time and increases efficiency.
3. Simplified workflow: As an integral part of ticket management, guest management significantly reduces the effort required by the customer and improves service quality at the same time.

Full control for planners

Administrators have access to all guest data at all times – across all matches, tournaments and championships. This central dashboard makes it possible to adjust and redistribute allotments during the process or to react flexibly to changing requirements.

Quality and efficiency combined

Guest management in colada shows how well thought-out integration can simplify processes and increase quality at the same time. From the invitation to the final coordination, everything remains in one hand – a decisive advantage for event organizers who rely on efficient processes and excellent guest service.

Ticketing: The last step to successful ticket allocation

In contrast to ticket management, which regulates the distribution of ticket quotas, ticketing is about the final process: recording, managing, allocating and ultimately distributing the actual tickets to guests. The aim is to turn placeholder tickets into real tickets with a QR code, ticket number, seat and sector details. Until this moment, tickets exist only as empty sleeves – ready to be filled with the relevant information.

Ticket inventory: The key to processing

Before tickets can be passed on to guests, they must first be integrated into the system. This is where colada’s ticket inventory comes into play. It enables tickets to be recorded and imported centrally – regardless of which ticketing solution a club or stadium uses. This variety of different systems is standardized by colada so that all data can be processed uniformly.

Ticket dispatch: simple, efficient and flexible

As soon as the tickets are ready, they can be sent directly to the guests by email or made available via the so-called Guest Hub. For purely digital tickets, a link to the respective provider’s ticket portal is sent so that recipients can access them with just one click. The focus here is on flexibility: if a guest cancels at short notice, the ticket can easily be transferred to a replacement. This ensures that no ticket remains unused and that every seat is optimally occupied.

Digital efficiency for modern events

colada’s ticketing system combines precision and efficiency with state-of-the-art technology. From recording in the ticket inventory to the final dispatch to guests, the process is fully digitalized and seamlessly integrated. This not only reduces administrative effort, but also guarantees optimal use of available resources.

With this approach, ticketing becomes more than just the final phase of the process – it becomes the central element that significantly enhances the quality and success of every event.

Travel management: perfect integration of travel and accommodation data

For events that offer travel and accommodation services as part of their package, the seamless integration of this data is crucial. The colada.concierge application enables seamless travel management that incorporates both booking information from external travel offices and guests’ individual travel plans. This perfectly orchestrates the entire customer journey from the door at home to the event and back again.

Integration of travel offices

To ensure optimal coordination, colada offers the option of integrating external travel offices directly into the process. Their booking data – whether for flights, public transport, buses or individual journeys – is seamlessly integrated into the platform. This centralized collection ensures that all relevant information is available in one place.

Individual trips, standardized planning

Regardless of how guests arrive, colada ensures that all data is recorded according to a standardized scheme. This provides a clear overview and easy coordination – even for individual travel plans.

Why travel management is indispensable

Effective travel management ensures seamless planning and organization of events by integrating travel and accommodation data. It’s not just about getting guests from A to B, but offering them a consistent, high-quality experience. By perfectly matching the needs of the participants and ensuring a stress-free arrival on site, the event visit becomes an all-round successful experience. The seamless integration of travel information makes the customer journey perfect – from booking to arrival.

On-site management: transportation and logistics solutions seamlessly integrated

Organizing on-site transfers and individual transportation is one of the most important, but often most challenging tasks in event planning. Traditionally, these tasks are outsourced to external service providers – an approach that often leads to interruptions in the logistics chain. With colada’s on-site solution, this problem is a thing of the past.

On-site as an integral part of colada

colada’s on-site functions enable planners to organize all transfers and transport directly in the system. All relevant data from guest and travel management flows in automatically and is taken into account for transportation planning. This creates a seamless integration that optimizes the entire process – from the arrival of guests to their individual onward journey.

Efficient planning through intelligent integration

On-site planning takes all decisive factors into account:

• Groups and means of transport: Arriving groups are assigned to the correct vehicles depending on the type of transport, arrival time and destination.
• Optimized routes: Vehicles are sent to the right place at the right time using the right route.
• QR code check-in: Guests check in via QR code when boarding the vehicle, allowing them to see in real time who is where and where they have alighted.

A smooth process on site

With colada’s on-site solution, the often chaotic transport logistics become a perfectly organized process. Guests enjoy a seamless travel experience, while organizers benefit from a clear overview and precise planning options. This makes colada not only an indispensable tool for event planning, but also a guarantee for maximum guest satisfaction.

Host app – integration of the travel companion

When looking after tour groups on site, the person responsible (the so-called “host”) is dependent on up-to-date data.

They have secure access to all personal and planning data at all times via the host app. Compared to traditional paper lists, this digital solution offers considerable advantages: The information is always up-to-date and allows for quick adjustments if there are any changes to the plan.

The colada host app provides this and also offers the option of checking guests in LIVE during transfers, which also provides direct feedback to the planning team.

Digital guest portals: the key to an optimal event experience

The best event planning is only as good as the experience of the guests who attend it. colada’s digital and personalized guest portals ensure that every step of event participation – from travel planning to ticketing – is made as easy and enjoyable as possible for guests. At the heart of this innovation is the Guest Hub, a platform that combines all important information and tools in one digital solution.

Guest hub: The heart of the guest experience

The Guest Hub offers guests a personalized LIVE travel program that brings together event, travel and ticket information in one place. Whether it’s flight times, hotel bookings, event programs or ticket details – everything is available on the platform at any time. This central overview has immense advantages not only for the guests, but also for the organizers: Communication is simplified and planning reliability is increased.

One login for everything

Another advantage: the login for ordering tickets is identical to accessing the Guest Hub. Guests do not need different access data and can use the same credentials to access all important information from start to finish. This user-friendliness boosts efficiency and ensures smooth use.

The personal QR code: More than just a ticket

Part of the Guest Hub is also a personalized QR code that not only serves as a ticket, but also as a key for transfers. Guests can use it to check in and out seamlessly, which not only optimizes the experience for them, but also makes tracking and organization easier for event organizers.

An experience from A to Z

With the digital guest portal and the guest hub, colada is setting new standards for the guest experience at events. The seamless integration of all information and intuitive user guidance make attending an event an all-round positive experience. From the first booking to the last transfer: with colada, the guest is always at the center of attention.

Conclusion: Sports hospitality in the future with colada

colada offers a seamlessly integrated platform solution for all ticket, travel, guest and on-site management requirements. This efficient administration optimizes the entire process – from planning to execution – and thus ensures smooth implementation for both companies and guests.

Not only create an unforgettable and carefree sports hospitality experience for your guests, but also make your own experience more carefree – with colada.