The digitalization of event processes is no longer a trend, but a central necessity for companies that want to communicate professionally. With the colada. partners partner program, we offer agencies, consultants and service providers the opportunity to actively support their customers in the digital transformation – and at the same time benefit from a transparent, long-term revenue share.

The partner program at a glance

colada.partners is more than a classic affiliate program. It is a partner ecosystem. The focus is on joint value creation through the digitalization of event processes.

Target groups:

• Agencies in the event, marketing and communication sector
• IT consultants & advisors who support customers with digital solutions
• Freelancers & network partners who actively promote digitalization

Objective: To build long-term partnerships in which partners continuously earn money – without operational responsibility.

How it works step by step

Step 1: Registration & access to the partner portal
Once you have registered, you will receive access to the central partner portal. This is your platform for self-service, customer management, sales insight and support.

Step 2: Onboarding your customers

You acquire customers for the colada platform or recommend the solution to others. Onboarding can be carried out entirely by you or the customer themselves – digitally and time-efficiently.

• Seamless integration into your portfolio:
  Thanks to white label options and flexible communication templates, colada can be seamlessly integrated into your own brand world.
• Revenue sharing in two stages:
  Initial commission: You receive direct remuneration when the customer concludes the contract.
  Long-term participation: You earn a share of license and service revenues for the entire duration of the customer relationship – automatically and transparently.
• Full control:
  The partner portal gives you real-time insight into your customers, their activities and your commission overview. All billing is automated and traceable.
• Ongoing support:
  You are not left alone: colada offers training, support, joint marketing campaigns and even a say in product development.

Why is it worthwhile for partners?

Passive income with real added value:
You benefit from long-term participation – even without ongoing project work.

Partners have the opportunity to generate substantial additional income in the short term by integrating colada into their customer projects – with minimal additional effort.

Your advantages at a glance:

• Direct participation in sales – for initial sales and ongoing income
• No risk, no obligation – full flexibility
• White label option for individual brand integration
• Dashboard with sales and customer overview
• Automated billing – no administrative effort
• Growth bonuses & co-marketing if successful
• Influence on product development through feedback loops

Partnership with a future

colada.partners is aimed at anyone who wants to make their customers fit for the future – without having to assume operational responsibility for digital platforms themselves. They become an active part of an ecosystem based on trust, transparency and sustainable growth.

You bring the customer, colada does the work – and you earn money.

Become a partner today!

Book a free demo here and tell us about your project.

Take a look!

Application

Agencies that would like to have partner status can register via the partner area (Admin/Community) and “claim” the desired customers & workspaces.

Dashboard

On the dashboard, partners can see the turnover generated by their workspaces on a daily basis, broken down by licenses, transactions and services.

Payments

The funds accumulated in the account can be paid out at a defined point in time (or at least quarterly).

General conditions

• No minimum turnover
• No fixed contract term
• Commission runs as long as
  • The customer/user works with colada
  • Explicitly wishes to switch to another partner
• Free demo version with all applications with limited number of guests/projects
• Joint marketing (online, social, appearance at events)
• Joint Sales
• Certificate/award as colada partner